Portorož, 21. 11. 2019

At the annual SPORTO International Sports Marketing Conference, SportLex collaborated with organization of the talk “Endorsement of Collaboration with Athletes: Version 2.019”.

Blaž Tomažin Bolcar, a lawyer in the field of sports law, hosted Joel Seymour-Hyde, a sports sponsorship expert from the British company Octagon. During the conversation, SPORTO participants listened to trends in endorsement and sponsorship and the challenges that this field brings to team and individual sports.

One of the more important issues of the future will certainly be the regulation of the way athletes are marketed within the sports organizations system.

The legal profession will play an important role in this area, since the relationships between individual entities will have to be further specified than before.